Project: Okuhle Media: Upgraded edit suite
Date: March 2018
OKUHLE MEDIA SPEARHEADING LOCAL INDUSTRY WITH RECENT UPGRADE
Okuhle Media, Cape Town’s award-winning media and production company, and one of South Africa’s top producers of media content for both local and international markets, has announced the recent upgrade of no fewer than five of its edit suites.
Known for hit shows including Hectic Nine-9, Sarah Graham Cooks Cape Town, Showville SA and Neil Anthony Private Chef, this recent upgrade, and installation of EditShare across Magnatude Post Facilities, sees the provision of a complete end-to-end workflow solution across its facility. It allows for the powering of Okuhle’s TV, film and post-production facilities, bringing new levels of collaboration and efficiency to its creative staff, greater involvement for customers in the creative process and overall improved quality and delivery of finished product.
“This investment has come on the back of Okuhle’s recent partnership with ASOCapital and subsequent merger with Cooked in Africa (CIA) Films,” says Paula Brown, Director and Co-founder, Okuhle Media.
Announced towards the end of last year, Okuhle’s partnership with ASOCapital brought with it much needed capital enabling Okuhle to continue spearheading local production. Its subsequent merger with Cooked in Africa, known for their hit international series, The Ultimate Braaimaster. Seen as natural marriage given both parties’ long history, further positioned Okuhle to continue its role as one of South Africa, and Africa’s, leading media and production companies.
Benefits of this upgrade not only sees the provision of enclosed facilities for Okuhle’s editing staff, dual screens and viewing monitors, but, most importantly, it brings significant investment in the latest high-end technology.
“Previously, the storage and management of footage has proven challenging,” says Ryan Sheraton, Live Director and Studio Producer at Okuhle. The recent upgrade, and investment in high-end technology, allows for the edit share and management of all Okuhle’s systems, leading to increased quality and improved efficiencies. “Moving forward, we will now enjoy a seamless end to end workflow.” Sheraton continued.
Immediate plans will see all Okuhle’s local productions benefiting from its recent upgrade, with plans underway to extend this to include international productions in phase two. “Our new facilities also allow for future proofing,” continues Sheraton, allowing Okuhle to offer its international customers full HD 4k delivery, if required.
“Although so vital to the entire production process, editors are often in the background working long hours,” adds Sheraton. “The provision of these new facilities, whilst enhancing quality output, vital to any media and production house, also provide an improved working environment for our editing team, increasing performance but, as importantly, job satisfaction.” “Content creation and premium entertainment plays a big role in South Africa,” continues Brown, “not only with regards to our country’s history and reputation of being able to deliver to international standards but, similarly, in the provision of much needed job creation and skills development, key to South African’s national agenda.” Okuhle’s recent upgrade of its edit suites is just one of many initiatives geared towards enabling it to carry on expanding and improving its quality, content and reach, thereby allowing it to continue providing a valuable contribution towards this industry.