The brief:

Bio-Oil turned 30 years old and in preparation for the celebration, the internal marketing team commissioned Okuhle Media to produce a brand film that would highlight 30 years of success, and at the same time, formally launch the new Bio-Oil packaging.

The solution:

We used simple, clean animation to create a visual timeline to detail the history and clinical details around the formulation of the Bio-Oil product. We combined this with intimate, honest interviews, featuring woman from all over South Africa who have loved using the Bio Oil product for the past 30 years. The effect was a beautifully crafted journey of product history and emotive, testimonial content that engaged the mind and heart of viewers.