Premier Foods on the Road!
Okuhle Media is off on another adventure! On Sunday 18th June, our team started a three-month Training Project for Premier Foods, in which they will visit 23 Premier Bakeries across South Africa to assist with workshops and mobile training.
Each 3 day workshop will focus on Brand Identity and identifying opportunities on site at each of the selected Premier Foods bakeries. The Training Workshops will develop tools with each bakery to increase their engagement with customers and the community.
Account Director Pierre Muller says “the Pro-Mobile training will run over 3 days, [of which] Day 1 and Day 3 are Assessments of the bakeries’ performance. We would also have one full day for training them on Living the Brand. We aim to get all possible potential Pro-Mobile members in the training, so we can focus on uniformity with all the teams and their activations.
Other Key members of the Training Workshop are Vuyo Sondlo as Brand Facilitator, as well as Peter van der Westhuizen and Mbongeni Nomkonwana as Pro-Mobile Facilitators.
The workshops run from June until August 2017, and will span the whole of South Africa, as well as Swaziland and Lesotho. The workshops will start in Nelspruit, Mpumalanga, before moving through Gauteng, the Free State, the Eastern Cape and Kwa-Zulu Natal before ending in Cape Town.
We wish the resilient team from Okuhle the best of luck for the journey, and are certain they will fly the Premier Foods (and Okuhle Media) flag high!
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