MEDICLINIC INTERNATIONAL AV
“… The other way to persuade people—and ultimately a much more powerful way—is by uniting an idea with an emotion. The best way to do that is by telling a compelling story.
In a story, you not only weave a lot of information into the telling but you also arouse your listener's emotions and energy.”
Robert McKee, Award winning, international screenwriter & lecturer.
In 2012, Okuhle Media took great delight in producing the Mediclinic Southern African Corporate AV. The production was conceptualized with a core purpose to reflect both in content and visual style the new Mediclinic brand positioning. Much consideration was given to creating a ‘format’ that would work not only in a Southern African context, but that could be crafted and filmed with the same story telling visual style; the same filming, post-production and animation treatment for an international Audio Visual presentation. We understood too that the local AV content had to seamlessly slot into a space alongside the Swiss and Middle Eastern platforms, and that together the three markets could be presented as a powerful, dynamic and expansive global brand. It was with great excitement in August 2013 that we traveled to Dubai to the City Hospital, and to Zurich to Klinik Hirslanden to film the international Mediclinic platforms. The end product is a fantastically visual piece that shows off each of the three platforms with the context of the global brand. We loved working with the Mediclinic clients in all three countries and were amazed at how seamlessly this production came together.